Our Mission
At Islanders’ Choice Painting Co, our mission is simple: redefine what professional painting looks like in Greater Victoria.
We exist to eliminate the stress, uncertainty, and disappointment that have become synonymous with hiring contractors. Every system we’ve built, every person we’ve hired, and every decision we make is filtered through one lens: Does this serve our customers better?
We believe painting your home shouldn’t require you to gamble on whether the crew will show up, whether the quote will hold, or whether the work will last. It should be predictable, professional, and actually enjoyable.
That’s why we’ve completed over 2,000 projects with zero BBB complaints. That’s why our clients give us 200+ five-star reviews. And that’s why Victoria homeowners trust us with their most valuable asset: their home.
Our mission isn’t just to paint walls. It’s to build trust, deliver peace of mind, and create experiences so positive that our customers become our loudest advocates.
Our Core Values
Trust
We always gain trust from our first interaction and maintain it until the last. We do what we say we’re going to do.
Trust is earned in moments and lost in seconds. That’s why every promise we make, from showing up on time to honoring our No-Surprise Guarantee, is treated as sacred.
Quality
Quality always comes before short-term profit because quality always increases profit in the long term.
We could save money by using cheaper paint. We could rush through surface prep to squeeze in more jobs. We could hire less experienced painters and pay them less. But we don’t, because cutting corners today destroys reputations.
Extreme Ownership
We always empower and expect our people to think and act like owners. We always take complete ownership of the results of our actions.
When something goes wrong on a project, there are no excuses and no finger-pointing.
Our team takes ownership, fixes the issue, and learns from it. This culture of accountability starts at the top with Evan and extends to every painter, project manager, and office team member.
Perpetual Improvement
This commitment to perpetual improvement is why our process feels effortless to clients. It didn’t start that way. It took years of refinement, feedback, and honest self-assessment to build the systems we have today.
And we’re still improving. Because the day we stop getting better is the day we start falling behind. Our customers deserve our best effort, not our comfortable routine.




